Client Story: New Product Introduction

 Customer Overview

Global data analytics software platform was in a hyper-growth and scale stage moving from an on-prem to cloud model and acquiring multiple organizations to enhance their product platform capabilities. Product launch plans and readiness management were not a strength or capability within the organization.

 Challenge

The organization did not have clear executive alignment regarding the vision, scope, and objectives. The launch stakeholder groups were operating in silos and there was not a well-defined go-to-market (GTM) strategy.

 Solution

• ◦Conducted multiple stakeholder interviews and roadshows to understand roles, responsibilities, and clarify launch readiness criteria.

• Realigned the executive vision and scope to structure cross-functional launch teams focused on value stream including pricing and packaging, stakeholder enablement, product readiness, sales and channel partners, and more.

• Developed an enterprise-wide launch plan and launch readiness (go/no-go) success criteria.

• Led multiple cross-functional enterprise workstreams, tracking risks, key decisions, and execution iterations.

 Outcome

In 11 months, the organization successfully launched the product and led the organization to establish an NPI process and GTM readiness framework

Skills Mapping

✅Strategy Execution

✅Organizational Change Management

✅Beta Program Development

✅Executive Alignment & Coaching

✅Organizational Launch Readiness